LAKE COUNTY, Calif. — The company that provides the community evacuation interface for zone mapping of Lake County is changing its name over the objections of law enforcement agencies.
Zonehaven AWARE is changing its name to Genasys Protect, effective June 27.
For the last several years, the Lake County Sheriff’s Office has used Zonehaven to map evacuation zones across Lake County, which typically are used during fire emergencies.
The name change has raised concerns about confusion for the public.
Lauren Berlinn, the sheriff’s office’s community outreach officer, told Lake County News that the agency — and multiple other law enforcement and fire agencies — fought the name change “at every turn.”
“However,” she added, “the corporate decision makers went ahead with the rebrand.”
Berlinn said she has woven the name change into her fire season social media campaign, which kicked off this week.
In a letter to the sheriff’s office that Berlinn shared with Lake County News, Richard S. Danforth, chief executive officer of Genasys Inc., said, regarding what has changed with the name conversation, “We’re now able to better assist you and your organization in using data to optimize how you protect and inform your community — before, during, and after a critical event. We’re also able to help you better tell the Genasys story to your stakeholders, including the media, as you increase awareness and build support for your initiatives.”
Regarding what hasn’t changed, Danforth said the company will still provide the same level of support and transparency, and reliable products.
For more about the service and what your zone is during an emergency, visit the Lake County Sheriff’s Office website here.
Zonehaven AWARE changing name to Genasys Protect
- LAKE COUNTY NEWS REPORTS
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